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Bruno Salustiano
Bruno Salustiano

Vlad and Niki's Christmas in Maldives


Vlad and Niki: The Global Preschool Phenomenon on YouTube




If you have a preschooler at home, chances are you have heard of Vlad and Niki, the YouTube channel that features the imaginative personalities and antics of two brothers, Vladislav and Nikita. The channel has become one of the most watched and subscribed kids channels on YouTube, with more than 230 million subscribers worldwide and 130 billion views. But who are Vlad and Niki, and what makes them so popular? Let's find out!


Who are Vlad and Niki?




The brothers behind the channel




Vladislav (Vlad) and Nikita (Niki) are two Russian American-born brothers who live in Florida, USA. Vlad was born on February 26, 2013, and Niki was born on June 4, 2015. They are both energetic, curious, and playful kids who love to have fun with toys, games, and each other. They also have a baby brother named Christian, who sometimes appears on their videos.




vlad va niki



The parents behind the scenes




The channel is run by their parents, Sergey and Victoria Vashketov, who originate from Moscow, Russia. They are both experienced in media production and marketing, and they decided to create a YouTube channel for their kids in 2018. They are responsible for filming, editing, animating, and managing the channel, as well as developing new content, consumer products, and licenses for mobile apps under their brand. They also have a team of professionals who help them with translations, voiceovers, music, and legal issues.


What do they do on their channel?




Funny stories with toys




One of the main types of videos that Vlad and Niki make are funny stories with toys. They use a variety of toys, such as cars, trains, planes, robots, superheroes, dinosaurs, animals, dolls, and more, to create hilarious scenarios and skits that showcase their creativity and humor. They often pretend to be different characters or go on different adventures with their toys. For example, they might act as magic drivers who can transform cars, or as superheroes who save the day from villains.


Non-stop fun and crazy adventures




Another type of videos that Vlad and Niki make are non-stop fun and crazy adventures. They like to explore new places, try new things, play games, do challenges, prank each other, and have fun with their family and friends. They often use props, costumes, special effects, and animation to make their videos more exciting and engaging. For example, they might open the 10 doors challenge, play in an inflatable castle, or sink or float with water balloons.


Creative mix of live action, animation and music




A third type of videos that Vlad and Niki make are creative mix of live action, animation and music. They use their imagination to create colorful and musical videos that combine real footage with cartoon elements. They often sing songs, dance along to catchy tunes, or tell stories with animated characters. For example, they might sing about their favorite toys, dance with Miko the smart toy robot, or tell stories with Vlad & Niki Superheroes.


Why are they so popular?




They appeal to the preschool demographic




One of the reasons why Vlad and Niki are so popular is that they appeal to the preschool demographic, which is the age group between 2 to 6 years old. This is because their videos are designed to be entertaining, educational, and age-appropriate for young children. They use simple language, bright colors, positive messages, and fun activities that capture the attention and curiosity of preschoolers. They also teach them valuable skills, such as counting, colors, shapes, letters, numbers, animals, and more.


They have a global reach and audience




Another reason why Vlad and Niki are so popular is that they have a global reach and audience. Their videos are available in 18 languages, including English, Spanish, French, German, Portuguese, Arabic, Hindi, Chinese, Japanese, and more. They have fans from all over the world who watch their videos and interact with them on social media. They also collaborate with other famous YouTube stars, such as Ryan's World, Diana and Roma, Like Nastya, and more.


They have a variety of content and products




A third reason why Vlad and Niki are so popular is that they have a variety of content and products. Besides their YouTube channel, they also have a website, a mobile app, a magazine, a comic book, a podcast, and a toy line. They offer their fans different ways to enjoy their content and to connect with them. They also have merchandise, such as clothing, accessories, backpacks, lunch boxes, and more. They are constantly expanding their brand and creating new opportunities for their fans.


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